Meta is making it easier for creators to reach global audiences with the launch of its new AI translation tool for Reels. This innovative feature automatically dubs and lip-syncs videos, allowing content to be shared in multiple languages while maintaining the creator’s original tone and style. Initially supporting English-to-Spanish and Spanish-to-English translations, Meta AI Translation is designed to help creators grow their international following and engage viewers more effectively.
By mimicking voices and aligning mouth movements, the tool ensures a natural and authentic viewing experience. Available to creators with at least 1,000 Facebook followers or a public Instagram account, this tool marks a significant step toward bridging language barriers and expanding the reach of social media content worldwide.
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Availability and Requirements
The Meta AI Translation tool was first previewed at the Meta Connect conference last year and is now rolling out across all regions where Meta AI is available. To access the feature, creators must meet one of the following requirements:
- Have at least 1,000 Facebook followers, or
- Maintain a public Instagram account
Supported Languages
At launch, the tool supports English-to-Spanish and Spanish-to-English translations, with Meta planning to expand support to additional languages in the future.
How to Use Meta AI Translation
To get started, follow these steps:
- Tap the “Translate your voice with Meta AI” option before publishing a Reel.
- Choose from three available options:
- Translate your voice
- Add lip-sync
- Preview the translated Reel
- If you select the preview option, you will receive a notification when the Reel is ready. You can then accept or reject the AI-generated dubbing.
Meta’s AI mimics your voice and tone to make the dubbed audio sound authentic. When using lip-sync, the tool also aligns your mouth movements with the translated audio for a seamless result.
Viewer Experience and Metrics
Translated Reels will be marked as Meta AI-generated, and viewers will see them in their preferred language. They also have the option to remove the translation via the three-dot menu.
For creators, Meta provides enhanced insights. Views are broken down by language, helping you better understand the performance of your translated content.
Best Practices
Meta notes that the tool works best for face-to-camera videos. It can handle dubbing for up to two people in a video, but for optimal results:
- Ensure the speakers do not overlap
- Minimize background noise
Additional Features
Beyond automatic dubbing, creators can now upload up to 20 of their own dubbed audio tracks to a Reel via the Meta Business Suite. However, if a Reel has already been dubbed using Meta AI, manual uploads of additional dubbed tracks are not allowed.
Frequently Asked Questions (FAQs)
What is Meta AI Translation for Reels?
Meta AI Translation is a tool that allows creators to automatically dub and lip-sync their Reels into different languages, helping them reach a wider global audience.
Who can use this feature?
Creators with at least 1,000 Facebook followers or a public Instagram account can access the feature.
Which languages are supported?
At launch, the tool supports English-to-Spanish and Spanish-to-English translations. Meta plans to add more languages in the future.
How do I use the tool?
Before publishing a Reel, select “Translate your voice with Meta AI”, then choose to translate your voice, add lip-sync, or preview the translated Reel.
Can viewers remove the translation?
Yes, viewers can remove the AI-generated translation through the three-dot menu on the Reel.
Can I upload my own dubbed audio?
Yes, creators can upload up to 20 custom dubbed audio tracks via Meta Business Suite, unless the Reel has already been dubbed using Meta AI.
What type of videos work best?
The tool works best for face-to-camera videos with up to two speakers, provided there is minimal background noise and no overlapping dialogue.
Conclusion
Meta’s new AI translation tool represents a major step forward for creators looking to expand their reach across languages and cultures. By automatically dubbing and lip-syncing Reels, the tool allows content to feel authentic while connecting with audiences worldwide. With support for voice tone replication, lip-sync accuracy, and detailed performance metrics, creators can not only engage new viewers but also gain insights into how their translated content resonates.
